Can+Yahoo+be+Rescued?

===The famous search client Yahoo!, which offers email, news, and other services has been slowly declining, and many doubt that it will be able to turn around in the future. Some people think it can, but it will require a serious amount of changes.===

[|4 Experts Debate on the Subject on the New York Times Room For Debate]

Paul Saffo (Discern Analytics Foresight): Yahoo needs to have drastic change in mindset and a committed leader to really dig Yahoo! out of the hole that it has fallen into. He also talks about something called the DNA of the company and Yahoo!’s folly in trying to outmatch the DNA of other companies. While competing with other companies, a company needs to compete with itself, and outdo itself the most.

Kartik Hosanagar (Internet Commerce Professor at the Warton School: Rather than desperately trying to retake the market that they are in, they should take risks and try creating new markets. "Comebacks of the Apple kind are very rare."

Laura Martin (Media Industry Analyist): It’s normal for companies on the internet to have short life spans. It is a cycle of technology getting unseated every 10 or so years by new technology and that it is nothing new.

Don Dodge (Tech Business Blogger): Yahoo has to cut the products that are not helping them come back and focus on drastically improving products that can help them. Yahoo also requires new management and should focus on big risks rather than trying to make small incremental improvement.

Microsoft is making another attempt to purchase Yahoo again. Many think it is pointless and Yahoo will simply go bankrupt. media type="youtube" key="7GduNNnqAg8" height="315" width="560" Many people who have shared their opinion anonymously through the comments section express discontent with Yahoo's services. One international commenter stated his anger towards Yahoo's U.S. only point of view. Others have stated that Yahoo's services offer little innovation, and when they are innovated, it is only for the sole purpose of advertising. Several commenters suggest that Yahoo's search engine has become obselete, and they need to take a new approach to filling a specific role, rather than lazily covering multiple services.